Lamb Australia Day Ad 2025 Australia Day. Titled ‘the lost country of the pacific’, the annual australia day lamb ad campaign begins in an empty airport with bored workers barely managing to stay awake. Anticipation over the meat & livestock association’s australia day ad promoting lamb has become an annual event, and one that often stokes controversy.

2024 summer lamb ad skewers the generation gap; This year, the summer campaign is skewering the online comments that divide our nation.